"Wivi INTER" EMILIA-ROMAGNA 2010
Wivi interaction is an innovative format of FC International, a formula involving contact between the company and the fans of the Nerazzurri Inter club, a new and exciting to give life to all Inter fans the excitement of the arrival of their favorite team and his players in their own region and city.
The events will be a perfect opportunity to carry out operations that do interact promotional potential of the brand and products with the levers of communication in the event of an immersive, high significant value for participants. The type of contact that is established is one-to-one, reaching targets, primarily target the family (45% men, 35% vs. 20% children).
Toldo, Orlandoni and Bedy Moratti in an "Inter Wivi"
The evenings take place within the appropriate Location, such as large hotels, convention centers, sports arenas or facilities with large accommodation facilities suitable to accommodate the fans and players in secure and able to give space and visibility to the composition of the sponsors.
The events usually take place the following program:
• Bars: Arrival fans - Bars - Stop in Hospitality - Contact sponsor - Corner merchandising
• Meet the players: Meeting with two first-team players - Open forum with supporters - Signatures and autographs Inter club
• Dinner: Gala dinner with leaders Inter and guests of honor
• Events and awards: Under the wise direction of Scarpini Roberto (director of Inter Channel: www.interchannel.inter.i t) Games will be held - Inter Club Awards - Charity Lottery and any other events.
The Inter manager Roberto Channel Boots (right)
support for "A VIDA Pititinga"
'Vida to Pititinga' association is a non-profit organization to a small Brazilian fishing village (Pititinga), 55 km from Natal, capital of Rio Grande do Norte, where a football field with only a door because the other port is the sea, a few houses, huts and a church. Nothing more. There is a welfare center or a community center or means of transport by which at least provide for emergencies. Children do not have a school where to study (The closest is 6 km away). There living on what fish and what nature has to offer: everything you have and they just to survive.
To help children in Brazil does not take much. Just 'take a back' , harness the great potential of sport and support a program that follows the younger children in the growth, development, training. Thanks to sport, the association 'with Vida Pititinga Onlus' ( www.pititinga.org ), founded in October 2004 by President Edna Galvao and comedian Enrico Bertolino, big Inter fan, believes the children's lives over there possa veramente migliorare.
L'ultimo progetto, ideato con la collaborazione di Inter Campus ( www.intercampus.inter.it ) per ricordare Giacinto Facchetti, arriva dopo la costruzione di un asilo nido e l'apertura di una scuola professionale per le donne e si chiama, appunto, 'Adotta un terzino' . I fondi raccolti serviranno a garantire il diritto al gioco e all'istruzione di un numero sempre maggiore di bambini: per accedere alla scuola calcio, infatti, è necessario frequentare una scuola vera.
Enrico Bertolino, da sempre attivo nel sociale, in uno spettacolo
The realization of our projects will, in future, to develop a "model" that can be applied to other areas near the community of Pititinga. To date efforts have focused on education and interventions aimed at educating young people, opening their doors to new opportunities for development and learning.
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